WHAS 11 How the ‘Beyoncé bump’ impacted Louisville’s economy

WHAS 11 How the 'Beyoncé bump' impacted Louisville's economy

  • Article Title: How the ‘Beyoncé bump’ impacted Louisville’s economy
  • Author: Arianna Sergio
  • Publication Date: July 29, 2023
  • Key Points:
    • Beyoncé performed in Louisville during her Renaissance Tour at L&N Federal Credit Union Stadium on July 17.
    • This was her first performance in the Metro in nearly a decade.
    • Officials released the STR report detailing the economic impact of the “Beyoncé bump” on Louisville.
    • Rosanne Mastin from Louisville Tourism reported:
      • 12% YOY increase with 53% occupancy on Sunday night.
      • 80% occupancy on Monday night, a 38% YOY increase.
      • Alicia Keys’ performance at the KFC Yum! Center on July 20 also contributed to the occupancy boost.
    • Occupancy Rates:
      • July 16 (Sunday) – 53% (12.8% YOY increase)
      • July 17 (Monday/Beyoncé concert) – 79.2% (38% YOY increase) with a 25.2% increase in average hotel daily rate (ADR) YOY.
      • July 18 (Tuesday) – 73.8% (7.8% YOY increase)
      • July 19 (Wednesday) – 73.3% (3.4% YOY increase)
      • July 20 (Thursday/Alicia Keys concert) – 68.6% (3.9% YOY increase)
    • Louisville’s weekday occupancy (Sunday-Thursday) surpassed weekend occupancy, 69.6% vs. 68.7%.
    • Mastin highlighted the significant economic impact of the “Beyoncé bump”, noting a nearly 40% YOY increase in hotel occupancy on the concert night.
    • Louisville welcomed fans to experience its unique Southern hospitality, culinary scene, and the Urban Bourbon Trail.

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