Publication Date: 12-03-2024
MEDIA CONTACTS:
Bryn Alston
Louisville Downtown Partnership
502-614-4122
balston@louisvilledowntown.org
Courtney Richards
OUTFRONT Media
646-876-9404
courtney.richards@OUTFRONT.com
OUTFRONT Media and Louisville Downtown Partnership Unveil New Digital Kiosk Network
Digital Kiosks Designed to Enhance Urban Experience in Downtown Louisville
LOUISVILLE, Ky. (Dec. 3, 2024) â OUTFRONT Media (NYSE: OUT), one of the largest out of home (OOH) media companies in the U.S., has partnered with Louisville Downtown Partnership (LDP) to bring a new dynamic digital kiosk network to Louisvilleâs city center. Representatives from OUTFRONT and LDP unveiled the new network today during a press conference at the Metro Hall CitySpot in Louisville.
This first phase of the network features 15 digital kiosks â for a total of 30 faces â located in front of heavily trafficked landmarks throughout downtown Louisville, including the Muhammad Ali Center, Whiskey Row, the Louisville Slugger Museum & Factory, the KFC Yum! Center, the Kentucky International Convention Center, and more. Positioned around Louisvilleâs urban distilleries, hotels, music venues, museums, and bars and restaurants, these kiosks enhance connectivity while supporting the vibrancy of downtown Louisville for both residents and tourists visiting city attractions, dining, entertainment, and events like the Kentucky Derby.
âThese kiosks offer an updated, higher quality, and improved version of the network that is more attractive and helpful to Downtown goers,â said Rebecca Fleischaker, executive director of LDP. âThe digital kiosk network will help make Downtown a more vibrant and connected place for residents and visitors alike.â
Leveraging OUTFRONTâs innovative OOH technology, the digital kiosks allow brands to create impactful messages that resonate with people on a deeper level as they navigate through the heart of Louisville.
âWe are proud to partner with Louisville Downtown Partnership to enhance the experience for residents, tourists, and more in such a dynamic city center,â said Mike Sheehy, General Manager of OUTFRONTâs Louisville Office. âThe digital kiosks serve as an accessible resource for city goers and offer strategic visibility for advertisers looking to capture the attention of diverse and engaged audiences as they navigate through the heart of Louisville.â
In addition to providing advertising content, the kiosks will display important information including downtown events, weather emergency announcements and public safety alerts, as well as offer surface lighting to enhance the safety of pedestrians walking downtown.
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About LDP
LDPâs mission is to improve the economy of Downtown Louisville by promoting the redevelopment, vitality and economic growth of the Central Business District and surrounding areas and to improve Downtownâs quality of life by creating a safe, clean and enjoyable environment.
About OUTFRONT Media Inc.
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in the United States. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.
ADDITIONAL MEDIA CONTACTS:
Matt Biscuiti
The Lippin Group
212-986-7080
outfront@lippingroup.com
Stephan Bisson
OUTFRONT Media
212-297-6573
stephan.bisson@outfront.com