Nulu Bock Fest

Nulu Bock Fest Revives One of Louisville’s Oldest Traditions with Beer, Music and Goat Races




Louisville, KY––The Nulu Neighborhood Association will celebrate Bock Day on Saturday, March 26 from Noon until 8pm in the 600 and 700 blocks of East Market Street. The event will include safe and fun goat races sponsored by area businesses, music from the Billy Goat Strut Revue, as well as original bock beers from area breweries available only at the Nulu Bock Fest.


The Nulu Bock Fest event revives an annual Spring ritual tracing back to the mid-19th Century to mark the changing of the season when the dark German lager, known as bock, was released across the city after a winter of aging. The holiday, which usually coincides with Lent, was hugely popular in Louisville during its first brewing boom, but fell out of favor during Prohibition.


Sponsors include Garage Bar, JEB Advertising, MagBooth, and Sonablast Records, Worthington Law Firm, Harbor House of Louisville, Via Studios, Think Tank Marketing, and Carman. Food will be provided by local vendors and area restaurants.


Goat races are traditionally associated with Bock Day, as “bock” means “goat” in German. The event will kick off with the ceremonial blessing of the goats at Noon, and the day will include seven races with separate divisions for kids (baby goats) and adults. The goats will race from Nanny Goat Strut Alley to Billy Goat Strut Alley on Clay Street.  Area businesses are encouraged to sponsor goats, and all goat welfare and race ethics are being overseen by the local chapter of the 4H, the Louisville Aggies. Businesses who are interested in sponsoring a goat may visit this website or call Ina Miller at (502) 468-1516.


Bock beer is a rich, complex, malty, low-hop style of lager. There are many varieties of bock that can all be different- Maibock, Doppleback, and Eisbock.  Although it is now almost always a lager, bock was originally an ale that was brewed by German monks in the Fourteenth Century.  The monks would often drink the rich beer during their times of fasting. Bock Fest will welcome Against the Grain, Akasha Brewing Company, Blue Stallion Brewing, Country Boy, Ethereal Brewing Company,  Falls City Beer,  Goodwood, Gordon Biersch, Third Turn Brewing, and West Sixth Brewing Company. 


The Bock Fest Schedule:

·  Noon — Blessing of the goats and beer

·  1 p.m. — Kentucky Guild of Brewers Goat Race (each goat will represent a KGB brewery)

·  2 p.m. — Kid (aka baby goat) race, winner advances

·  3 p.m. — Adult goat race, winner advances

·  4 p.m. — Kid goat race No. 2, winner advances

·  5 p.m. — Adult race No. 2, winner advances

·  6 p.m. — Kid race final, winner crowned

·  7 p.m. — Adult race final, winner crowned


Promotional goat race opportunities are available as well as goat appearances in-studio or on-site. #totesgoats


About Nulu

NuLu is best known for its art galleries, specialty stores, antique shops and a growing number of local, upscale restaurants.


The term “NuLu” is a portmanteau meaning “New Louisville”. As home to the greenest commercial building in Kentucky, many historic restoration projects, as well as several restaurants offering organic and locally sourced ingredients, NuLu has emerged with a culture of sustainability.

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