The Downtown Revitalization Team was formed to determine new ways to bring people and businesses back downtown following declines in business heightened by the COVID-19 pandemic.
Mayor Greg Fischer announced the creation of the Downtown Revitalization Team during his annual State of the City address in January 2021, noting that downtown is the heart of Louisville, and a vibrant, healthy downtown is essential for any thriving city.
A group of more than 100 community members, the Downtown Revitalization Team presented a plan on June 1, 2021, detailing ways that Louisville Metro Government, Louisville Downtown Partnership, businesses and community partners will work together to bring people and businesses back downtown as the state lifts pandemic restrictions.
The plan focuses on clean and green efforts, safety, public infrastructure improvements, events, and marketing. The activities are divided into completion windows – 30 days, 60 to 90 days and 120 days-plus. Some measures will be dependent on financing through either Louisville Metro’s budget, American Rescue Plan stimulus funds or private dollars.
The final Downtown Revitalization Team Action Plan lists 88 Action Items, which are detailed below according to status of completion, and is updated regularly.
Committees:
- Tourism, Convention Center, Parks, Hotels & Museums
- Marketing & Communications
- Events: Art, Music & Sports
- Commercial Occupiers (Office Tenants & Commercial Businesses)
- Residential Occupiers
- Small Businesses
In addition, a Diversity, Equity & Inclusion Committee, with its members comprised of representatives of all other Committees, ensured DE&I is embedded in the work of all other Committees.
Committees met every other week and in between, provided report outs to the Steering Committee. The meeting with the Steering Committee also provided additional Q&A time regarding goals, problem solving, implementation, and accountability.
Press release about the team’s Action Plan.
Action Item Status
Click on the column header to sort the table
Last Updated: November 1, 2022
| Description | Priority | Assigned To | Status | Completed Date | Notes/Major Category | Public/Private |
|---|---|---|---|---|---|---|
| CLEAN, GREEN & SAFE Additional downtown wastebaskets BUDGET: $40,000 (Metro FY21) | 30 Days | Louisville Metro Clean Collaborative | Completed | Purchased 43 waste baskets with surplus funds; LDP supported Clean Collaborative request for additional funds in City FY23 budget to complete Downtown wastebaskets. | ||
| CLEAN, GREEN & SAFE Evaluate options for creating temporary or permanent houseless shelter spaces. | 30 Days | Louisville Metro Office of Resilience & Community Services | Completed | 1/18/2022 | Safe Outdoor Space announced January 18; transitional shelter is phase II of the project | |
| CLEAN, GREEN & SAFE Hire 5 additional BID Hospitality ambassadors ($52,000/person all-in) | 60-90 Days | Louisville Downtown Partnership | Completed | 8/22/2021 | Added 3 community ambassadors funded by ARP to the downtown contingent for FY22; also added 1,000 ambassador hours with LDMD surplus for Calendar Year 2022 | |
| CLEAN, GREEN & SAFE Replace and repair broken light and pedestrian crossing fixtures, sewer grates, and other street furniture. | 120+ Days | Louisville Metro Public Works | In Process | LDP working with Public Works to paint light poles and pedestrian crossing fixtures. LDP announced new Street Gallery program to wrap art on electrical signal boxes. | ||
| CLEAN, GREEN & SAFE River Road multi-modal construction and additional lighting (including Riverwalk) between 3rd and 7th Streets BUDGET: $1.4 Million (Metro FY22) | 60-90 Days | Louisville Metro Public Works | In Process | KYTC encroachment permit approved 9/29. Due to significant cost increases, requesting additional federal funding. Funding will delay construction until Fall 2023. | ||
| CLEAN, GREEN & SAFE Scooter/bike lanes BUDGET: $500,000 (Metro FY22) | 60-90 Days | Louisville Metro Public Works | In Process | Installing 10 new parking areas for scooters along Main & Market in Spring 2023. New bike facilities on East and West Main as part of two-way conversion to take place in 2023. | ||
| CLEAN, GREEN & SAFE Sidewalk repairs BUDGET: $230,000 (Metro FY22)/ $148,570 (source not determined) | 30 Days | Louisville Metro Public Works | In Process | Removed brick pavers and paving sidewalk in 300 block of W. Main (March 2022). Public Works completed sidewalk repairs at Jefferson & 4th St. Identified sidewalk repairs for this winter at 130 S. 3rd St.; 315 E. Main St.; and 4th & Liberty. | ||
| CLEAN, GREEN & SAFE Streetlight replacement BUDGET: $250,000 (Metro FY22) - note additional funds will be needed to complete | 30 Days | Louisville Metro Public Works | In Process | New streetlights ordered in FY22 ($250,000); still waiting on supply chain. Public Works applying for carbon reduction grant to get all new LED lights for full replacement of Downtown lights. | ||
| CLEAN, GREEN & SAFE Two-way conversions on E. Jefferson, 7th, and 8th Streets | 120+ Days | Louisville Metro Public Works | In Process | Bid project three times. Requested additional funding for Subsurface Utility Engineering (SUE) for the bases of all the proposed traffic poles. Construction letting for Jefferson will be in the Spring. | ||
| CLEAN, GREEN & SAFE Reduced garage rooftop monthly parking through September. | 30-90 Days | Parking Authority of River City | Completed | 7/13/2021 | ||
| CLEAN, GREEN & SAFE Repairs at Louisville Xtreme Park BUDGET: $140,000 (Metro FY22) | 120+ Days | Louisville Metro Parks | Completed | 7/23/2021 | ||
| CLEAN, GREEN & SAFE Utility restoration repaving | 60-90 Days | Louisville Metro Public Works | Ongoing | 7/27/2021 | ||
| CLEAN, GREEN & SAFE Waterfront Park Phase IV Construction BUDGET: ($2 million, FY21 and $4 million, FY22 w/$6 million in matching funds) | 120+ Days | Waterfront Development Corporation | In Process | Groundbreaking occurred October 24, 2022; construction is underway. | ||
| COMMERCIAL OCCUPIERS Activate 10 vacant first floor spaces (e.g., retailer, maker space) (avg. $40/sf for 2,500 sf) BUDGET: $3 Million | 60-90 Days | Louisville Downtown Partnership | Needs funding | Have submitted application for ARP funds to Metro Council. (due Jan. 31, 2022) | ||
| COMMERCIAL OCCUPIERS Create “Downtown Dollars” program, for employers and landlords to offer credits to downtown employees to encourage dining and shopping downtown. | 60-90 Days | Louisville Downtown Partnership | On Hold | Program design complete; LDP has rolled out at Top Employers meeting in March, June, and October – employers don’t think this will entice employees to the office. | ||
| COMMERCIAL OCCUPIERS Create a PSA/advertising campaign to discourage public from giving money to panhandlers; provide alternative giving resources. | 30 Days | Louisville Downtown Partnership | In Process | LDP is working with Goodwill, Coalition for the Homeless and Metro’s Homeless Services Division to determine integrating Positive Change signs with Goodwill’s Another Way program or a separate education piece. | ||
| COMMERCIAL OCCUPIERS Create Downtown Callbox plan (location, design, installation) | 120+ Days | Louisville Metro Police Department | Dead | 7/23/2021 | Deemed not necessary | |
| COMMERCIAL OCCUPIERS Develop communications to recruit retail/street-level small businesses (focus on Minority-owned businesses) | 60-90 Days | Louisville Downtown Partnership | In Process | Messaging in development | ||
| COMMERCIAL OCCUPIERS Enforce permits for utility road construction to non-rush hour times; and develop a plan to include restrictions from blocking multiple lanes and from having simultaneous projects on major downtown arteries. | 30 Days | Louisville Public Works | Ongoing | 7/27/2021 | Better process for making sure utilities share plans in order for LDP/Public Works to share lane closures/closed access | |
| COMMERCIAL OCCUPIERS Evaluate TARC routes to have ample transportation between west Louisville and downtown. | 120+ Days | Transit Authority of River City | Complete | 12 of 31 TARC routes originate in West Louisville and provide direct service to Downtown or provide a transfer stop to reach Downtown. In June 2022, changes were made to Routes #10 and #23 — two of TARC’s most frequently traveled routes and serving West Louisville and Downtown — to improve service and reduce travel time. | ||
| COMMERCIAL OCCUPIERS Provide funds to downtown property owners/managers to convert excess office spaces into more productive uses, assuming demand, such as creative co-working spaces (incentivizing to return to pre-COVID occupancy) – (assuming $150/sf for construction/fit-out, for 20,000 sf x 2-3 spaces). | 120+ Days | Louisville Downtown Partnership | Needs funding | This project needs significant funding; was original ARP request, but whittled out | ||
| COMMERCIAL OCCUPIERS Relaunch Downtown circulator, and encourage expanding into Russell neighborhood. | 120+ Days | Transit Authority of River City | In Process | TARC continuing to seek funding and resources to restart circulator. | ||
| COMMERCIAL OCCUPIERS Research best practices of safety and communication programs in other cities. | 30 Days | Louisville Downtown Partnership and Louisville Metro Police Department | Ongoing | LMPD and LDP have increased communications processes/systems with Downtown stakeholders, and will always look for improvement | ||
| COMMERCIAL OCCUPIERS Sponsor 2-day Diversity Career Fair to fill 20 downtown jobs earning at least $39,000 with Minority job seekers by encouraging employers to be more intentional and actively recruit to reflect the racial makeup of Louisville. | 60-90 Days | Shauntrice Martin/Reed Weinberg | Completed | 6/24/2021 | Event held at KICC June 24, 2021 | |
| COMMERCIAL OCCUPIERS Sponsor 5 monthly downtown clean-up days BUDGET: $1750 ($350/cleanup) | 30 Days | Louisville Metro Brightside | Completed | 7/23/2021 | Launched and coordinated 5 Downtown Sweep & Sip clean-up events in 2021; kicked off 2022 Sweep & Sip events in March 2022. | |
| DIVERSITY, EQUITY & INCLUSION Plan collaborative efforts between the Arts & Culture Alliance, the Louisville Metro Council Arts & Culture Committee and the Fund for the Arts to create events for 2022 that is reflective of Louisville’s racial and cultural demographics. | 30 Days | Fund for the Arts | Completed | 8/28/2021 | ||
| DIVERSITY, EQUITY & INCLUSION Create a comprehensive evaluation and reporting process that measures and tracks the status of various DE&I; efforts; initial findings to serve as a baseline for annual report. | 60-90 Days | Louisville Metro Office of Equity | Ongoing | |||
| DIVERSITY, EQUITY & INCLUSION Subtask A - For Downtown Louisville businesses: inclusive of types of jobs, salary earnings, types of businesses, revenue, types of events, attendance, etc. | 60-90 Days | Louisville Forward - Louisville Metro Dept of Economic Development | Completed | 2/24/2022 | Census Data: Downtown Inflow/Outflow report; Workforce report; Demographics; County Business Patterns. Will be updated annually on website. | |
| DIVERSITY, EQUITY & INCLUSION Subtask B - For ADA accessibility: assess ADA offerings downtown (i.e., curb cuts, etc.) and create a plan to ensure downtown is more ADA accessible by 2022. | 60-90 Days | Louisville Metro Public Works | Needs funding | |||
| DIVERSITY, EQUITY & INCLUSION Subtask C - For Downtown residents: a housing needs assessment of residents, including those who are experiencing houselessness, and existing and potential downtown residential locations. | 60-90 Days | Louisville Forward - Louisville Metro Office of Housing | Completed | 2020 | https://louisvilleky.gov/government/housing/housing-needs-assessment | |
| DIVERSITY, EQUITY & INCLUSION Create an annual legislative agenda in collaboration with Downtown elected officials to suggest permanent ways to make downtown more diverse, equitable and inclusive through local ordinances and resolutions. | 60-90 Days | Louisville Downtown Partnership and Metro Council District 4 | In Process | |||
| DIVERSITY, EQUITY & INCLUSION Partner with Goodwill's Another Way program for people experiencing houselessness to integrate into downtown employment. | 60-90 Days | Louisville Metro Office of Resilience & Community Services | Completed | 10/4/2021 | Metro created Homeless Services Division which is working with Goodwill. | |
| DIVERSITY, EQUITY & INCLUSION Create a comprehensive educational experience focusing on downtown’s history of segregation using digital platforms, empty buildings, historical markers, window displays, events, etc. to further promote the patronizing of Minority-owned businesses. | 60-90 Days | Louisville Downtown Partnership | Complete | LDP partnered with I Was Here and Metro Council District 4 to develop AR app and art; was announced and launched in March 2022. | ||
| DIVERSITY, EQUITY & INCLUSION Create accessible guidelines for multicultural community partners to offer cultural/ethnic events for holidays and celebrations to create an awareness and appreciation of global communities. | 60-90 Days | Louisville Forward - Louisville Metro Office of Globalization | In Process | Office of Globalization working with Metro Special Events on new guide for multicultural events. | ||
| DIVERSITY, EQUITY & INCLUSION Encourage all downtown entertainment and cultural centers to be more intentional in diversifying content offerings and opportunities for equitable access to events (Consider achieving 5% of capacity for reduced and/or affordable tickets). | 120+ Days | Louisville Downtown Partnership | Ongoing | This will be through messaging and people speaking up for desire/demand. | ||
| EVENTS $1,000,000 PARC revenue Recovery - free or reduced parking for DRT events | 60-90 Days | Parking Authority of River City | Dead | This was an idea that came out of the DRT looking at qualified ways to request ARP funds. | ||
| EVENTS Released open call for Proposals (recommending 9 of 26 submissions for outdoor activations, art installations, etc. in public/private spaces). | 60-120+ Days | Downtown Revitalization Team - Events Committee | Completed | 7/20/2021 | ||
| EVENTS Activate Whiskey Alley - free event on W. Washington Street between 1st and 2nd Street: Whiskey Alley will activate around local events with the goal of providing fun, exciting and entertaining experiences for out-of-town visitors, tourists, and locals. | 60-90 Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS Dance Film Festival - a free summer-long, free film festival hosted outdoors at Louisville Ballet’s downtown venue. Event will include commissioning a large scale mural on the building’s east wall, investing in screen and projector equipment, partnering with Louisville's food truck vendors, and creating marketing and sponsorship opportunities. | 60-90 Days | Louisville Downtown Partnership | In Process | LDP has secured a surplus vehicle from Louisville Metro Fleet to use as a mobile projector; contracted with projection artist to outfit the vehicle and subcontractor to make ambulance street ready. Slated to be ready late Fall 2022. | ||
| EVENTS Downtown: Performing Arts Returning Home to Downtown - free event of a series of performing artists in locations downtown, beginning late summer/fall, partnering with other local businesses, such as hotels, bars, and restaurants, followed by a larger "block party festival" style event celebrating Louisville's performing arts scene and the vibrancy of downtown in Spring. | 120+ Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS Imagine Mural Festival - free event to showcase local, national, and international artistic talent and Louisville’s vibrant neighborhoods. The Imagine Mural Festival brings murals of all scales to a select Louisville neighborhood each year, engaging residents, business owners, and tourists from across Louisville and beyond. | 120+ Days | Louisville Downtown Partnership | In Process | LDP in process of developing a mural program | ||
| EVENTS Juneteenth Festival Louisville - free event at the Waterfront: Collaborators include GEDDI, PPATH, The Culture of Money, Sewing Seeds of Faith, Republic Bank, Kentucky Performing Arts, Kentucky Fund for Arts, Recording Arts and Sciences Bootcamp, B 96.5, Kingdom Fellowshp Church, No Justice No Peace Choir, Social Justice community, Recording artists, and Poetry Slam. | 60-90 Days | Louisville Metro Special Events | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS Juneteenth Jubilee Celebration BUDGET: $10,000 (Metro FY21) | 60-90 Days | Jubilee Commission | Completed | 7/7/2021 | Jubilee is now by ordinance and will occur annually. | |
| EVENTS Louisville Orchestra free outdoor concert (May 22) BUDGET: $75,000 (Metro FY22) | 30 Days | Louisville Orchestra/Louisville Metro Parks | Completed | 5/22/2021 | Louisville Orchestra played on Belvedere | |
| EVENTS Urban Bourbon Half Marathon security to create a safe route and attract participants and spectators for this premier downtown event. | 120+ Days | Greater Louisville Sports Commission | Completed | 9/1/2021 | Event occurred on October 16, 2021 | |
| EVENTS Black Art Mural Project Fest (BAMP) - free, large-scale mural competition/festival that incorporates visual arts and the Black experience. This event will be hosted in a neighborhood near downtown or in downtown and will include artists performances, vendors, food trucks, and more. | 120+ Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS Broadway Under the Stars - free event at the Waterfront or Christy’s Garden bringing together the best singers, dancers, musicians and technicians for shows, vendors, and activities for children and adults to enjoy over the weekends. | 60-90 Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS Develop food truck events around downtown locations (e.g., at Waterfront) | 30 Days | Louisville Downtown Partnership | Completed | 8/25/2021 | LDP will continue to put on food truck events in Summer 2022 | |
| EVENTS Louisville Orchestra free outdoor concert (July 4th weekend) BUDGET: $75,000 (Metro FY22) | 60-90 Days | Louisville Orchestra/Louisville Metro Parks | Completed | 7/4/2021 | Louisville Orchestra played at Waterfront Park | |
| EVENTS Nulu Fest BUDGET: $109,000 (Private funding) | 60-90 Days | Nulu Business Association | Completed | 9/7/2021 | Event occurred on September 18, 2021 | |
| EVENTS Sports & Arts Fest - free event at 4th Street Live, a family-friendly experience that provides youth, ages seven to 13, opportunities to participate in numerous sports and arts activities, learn more about the activities they like, and sign up for instruction or leagues, all in one location. | 60-90 Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| EVENTS The Black Out: Arts Festival on the Belvedere - free, diverse outside summer/fall arts festival highlighting emerging and veteran mixed media Minority artists and small Minority arts organizations within Kentucky. Would provide over 75 Minority artists of all disciplines (including culinary) a platform to promote, demonstrate, perform, and sell their art in Downtown. | 60-90 Days | Louisville Downtown Partnership | Event funding | Event was planned in anticipation of receiving ARP funds | ||
| MARKETING & COMMUNICATIONS Committee members use and share media campaigns and reach out to 20 businesses to solicit participation. | 30 Days | Greater Louisville Inc. (GLI) | Completed | 10/4/2021 | ||
| MARKETING & COMMUNICATIONS Continue to promote Lou Needs You campaign and utilize #LouNeedsYou, #LiveInLou, #DowntownStrong, and #DowntownLouNeedsU on social media content. | 30-120+ Days | Greater Louisville Inc. (GLI) | Completed | 10/4/2021 | ||
| MARKETING & COMMUNICATIONS Subtask A - SOCIAL MEDIA CAMPAIGN: Execute on any available media buys, pending budget available. | 30-120+ Days | Greater Louisville Inc. (GLI) | Completed | 6/20/2021 | Small media buys made by LDP and GLI | |
| MARKETING & COMMUNICATIONS Subtask B - SOCIAL MEDIA CAMPAIGN: Identify influencers and events as “hooks” to expand Lou Needs You promotion. | 30-120+ Days | Greater Louisville Inc. (GLI) | Ongoing | May change messaging campaign depending on need, could depend on budget | ||
| MARKETING & COMMUNICATIONS Subtask C - SOCIAL MEDIA CAMPAIGN: Coordinate content development with the other committees, downtown businesses and residents. | 30-120+ Days | Greater Louisville Inc. (GLI) | Completed | 10/4/2021 | ||
| MARKETING & COMMUNICATIONS Subtask D - SOCIAL MEDIA CAMPAIGN: Visit LouNeedsYou.com for logo assets and to download a social media profile icon. | 30-120+ Days | Greater Louisville Inc. (GLI) | Completed | 10/4/2021 | website shared and promoted throughout year | |
| MARKETING & COMMUNICATIONS Create web page to encourage visitors and employees to return downtown, and to generally promote Downtown (e.g., https://chicagoreturns.com), | 60-90 Days | Louisville Downtown Partnership | Completed | 9/20/2021 | https://louisvilledowntown.org/louisvillereturns/ | |
| MARKETING & COMMUNICATIONS Create web page to encourage visitors and employees to return downtown, and to generally promote Downtown (e.g., https://chicagoreturns.com), | 60-90 Days | Louisville Downtown Partnership | Completed | 12/1/2021 | Also ongoing with new/updated messaging. | |
| MARKETING & COMMUNICATIONS Marketing at downtown events when possible (banners, signage, etc. can be produced pending budget). | 60-120+ Days | Greater Louisville Inc. (GLI)/ Louisville Downtown Partnership | Complete | LDP is doing ongoing marketing and messaging | ||
| MARKETING & COMMUNICATIONS Pitch East End Living magazine profile, encouraging residents to Go Downtown to support local businesses. BUDGET: $15,528 | 60-90 Days | Greater Louisville Inc. (GLI) | Completed | 8/30/2021 | Ads paid for by GLI, Louisville Tourism, Louisville Forward, and LDP | |
| MARKETING & COMMUNICATIONS Utilize employers to message the importance of their employees going downtown. | 60-90 Days | Greater Louisville Inc. (GLI) | Completed | 10/4/2021 | Messages varied because of COVID-19 variant surges. After decline of Omicron, Mayor and Downtown business leaders held press conference to encourage workforce to return to office in early 2022. | |
| MARKETING & COMMUNICATIONS Subtask A - Business may support businesses through incentives (pay for parking, donate $10 to your purchase, etc.) | 60-90 Days | Louisville Downtown Partnership | Dead | This action item was reliant on ARP funds | ||
| MARKETING & COMMUNICATIONS Pitch media outlets for earned media stories (WLKY, WDRB, WHAS, Courier-Journal, WFPL, etc.). | 60-90 Days | Louisville Downtown Partnership | Ongoing | Stories on Downtown Economic Impact Report, Valentine's Day candy giveaway, press conference with Mayor and Downtown Business leaders about returning to work. Rebecca Fleischaker on WAVE Country in February and in March, 2022. | ||
| MARKETING & COMMUNICATIONS Subtask A - Plan Downtown week - events and specials.. Plan is to re-launch Downtown with #LouNeedsYou focus. Asking media, businesses, and residents to ramp up activity. (REVISED) | 60-90 Days | Greater Louisville Inc. (GLI)/ Louisville Downtown Partnership | Dead | GLI and LDP did not plan an event. LDP will look to do Downtown Week in 2023. | ||
| MARKETING & COMMUNICATIONS Subtask B - Provide #LouNeedsYou graphics to any/all Downtown businesses that will utilize them. | 60-90 Days | Greater Louisville Inc. (GLI) | Completed | 8/10/2021 | ||
| MARKETING & COMMUNICATIONS Subtask C - Identify events to promote Downtown. | 120+ Days | Greater Louisville Inc. (GLI) | Completed | 7/29/2021 | ||
| MARKETING & COMMUNICATIONS Create marketing subgroup with representatives from GLI, Louisville Tourism, LDP, One Southern Indiana, and Louisville Forward to continue exposure and marketing for Downtown. | 120+ Days | Greater Louisville Inc. (GLI) | Completed | 7/29/2021 | This group meets every other month. | |
| RESIDENTIAL OCCUPIERS Launch and implement residential social media campaign around “what’s in my back yard”. | 30 Days | Fund for the Arts | Completed | 8/28/2021 | Art Scoop was launched July 2, 2021. Fund for the Arts working with Globalization and Special Events to do more of these events. | |
| RESIDENTIAL OCCUPIERS Lobby for more diverse artist events. | 30 Days | Fund for the Arts | Completed | 8/28/2021 | Art Scoop was launched July 2, 2021. Fund for the Arts working with Globalization and Special Events to do more of these events. | |
| RESIDENTIAL OCCUPIERS Create a monthly coalition of “edge neighborhoods” that can serve as advisors to the Louisville Downtown Residents Assoc. providing input on programming, events and developments (e.g., Portland, Russell, California, Limerick, Old Louisville, Smoketown, Phoenix HIll, Butchertown). | 60-90 Days | Louisville Downtown Residents Association | In Process | LDRA needs help to make happen; will work with Metro Council District 4 | ||
| RESIDENTIAL OCCUPIERS Downtown Living Tour | 60-90 Days | Louisville Downtown Partnership | Completed | 6/20/2021 | Held on June 20, 2021 | |
| RESIDENTIAL OCCUPIERS Urban Bourbon Half Marathon - provide drink vouchers for downtown restaurants post half-marathon, BUDGET: $4,000 | 60-90 Days | Greater Louisville Sports Commission | Dead | 8/30/2021 | Event took place; did not receive funding | |
| RESIDENTIAL OCCUPIERS Launch Downtown502Living, a hub for information, including residential listings, event planning, branding, and marketing to support existing downtown residents and attract new residents to downtown. | 120+ Days | Louisville Downtown Partnership | Completed | 8/31/2021 | LDP created website https://downtown502living.com/ but will be making it part of the main LDP website and create a permanent Downtown Living Tour page. | |
| RESIDENTIAL OCCUPIERS Program to encourage and support developers to create more residential space. | 120+ Days | Louisville Downtown Partnership | Ongoing | LDP advocating for expansion of Historic Preservation Tax Credit for reuse of buildings for residential (successful in 2022 General Assembly); LDP application for ARP funds includes program for Adaptive Reuse towards residential; LDP advocating for new local property tax abatement program for downtown residential development. | ||
| SMALL BUSINESS Nulu Sidewalk Sashays | 30 Days | Nulu Business Association | Completed | 7/9/2021 | Every 2nd Saturday through September 2021 | |
| SMALL BUSINESS Create loan or grant fund to incentivize downtown occupancy, with focus on minority-owned businesses, e.g., incubator/maker space, child care, gym. BUDGET: $3 Million | 60-90 Days | Louisville Downtown Partnership | Needs funding | Have submitted application for ARP funds to Metro Council. (due Jan. 31, 2022) | ||
| SMALL BUSINESS MELANnaire Marketplace (Minority-owned business pop-up mall) | 30-120+ Days | Black Businesses Matter | Completed | 7/8/2021 | Every 3rd Saturday at 4th Street Live! MELANnaire now has permanent space at at 4th Street Live | |
| SMALL BUSINESS Recruit more Minority-owned businesses. | 120+ Days | Louisville Downtown Partnership | Ongoing | LDP to create messaging and work with MELANnaire Marketplace and Buy Black Lou/Black Business Association. | ||
| TOURISM Grand Opening of 101 Roots Museum | 30 Days | Roots 101 | Completed | 6/12/2021 | Opened on June 12, 2021 - 124 N. 1st Street | |
| TOURISM Relaunch Cultural Pass program; expand with other attractions; engage a greater number of families (in areas of the city where barriers around access – language, finances, and transportation – exist), which will bring more school-age children down. Focus on schools, community centers. | 30 Days | Louisville Metro Louisville Forward | Completed | 9/13/2021 | Occurred in 2022 and will continue this funding in Metro FY23 budget | |
| TOURISM Update and reprint Hospitality Maps to be printed for hotels/attractions, and update online map information. | 30 Days | Louisville Downtown Partnership | Completed | 9/8/2021 | Maps available at LDP, or https://louisvilledowntown.org/. | |
| TOURISM Improve Louisville Tourism technology to provide map to events, and link to event page. BUDGET: $5,000 | 60-90 Days | Louisville Tourism | Completed | 9/14/2021 | https://www.gotolouisville.com/events-calendar/daily-tours-exhibits/ | |
| TOURISM Contact rideshare companies like Uber, Lyft and TARC to understand how service is added, and create a method to provide subsidized transportation to/from events for “hard to reach” neighborhoods. Contact JCPS to understand the availability of school buses to be used for events. | 60-90 Days | Transit Authority of River City | Dead | TARC already offers a certain number of subsidized fares and cannot take on more because of budget constraints. | ||
| TOURISM Improve master calendar of all public and private events, as well as wayfinder event map capability, on Louisville Tourism’s website. | 60-90 Days | Louisville Downtown Partnership | Completed | 9/14/2021 | https://louisvilledowntown.org/events/ | |
| TOURISM Study urban planning best practices for redevelopment of surface parking lots, reuse of historic buildings, etc. as a way to attract visitors and investment. | 120+ Days | Louisville Metro Lousville Forward | In Process | Staff from Louisville Downtown Partnership and Louisville Forward are looking at other cities' and states' financial tools and regulations. | ||
| TOURISM Develop app for Downtown (walking tour, retailers/restaurants, events). BUDGET: $22,000 | 120+ Days | Louisville Downtown Partnership | In Process | LDP working with Tom Owen and Louisville Tourism to script out walking tours, and with V-Soft on software. Finalizing technology and expect to announce by end of 2022. |
Meeting Information
- January 29 Steering Committee: Pre-work Video (Access Passcode: (Access Passcode: *xP3zCAq) )
- February 2 Steering Committee: Pre-work Video (Access Passcode: (Access Passcode: isy.JAF6) )
- February 8 Downtown Revitalization Team: Material & Presentations Breakout Room Analysis Video (Access Passcode: (Access Passcode: cf5y4#UL) )
- February 12 Project Planning: Agenda
- February 18 Steering Committee: Pre-work
- March 4 Steering Committee: Pre-work Video
- March 8 Downtown Revitalization Team: Pre-work Video
- March 18 equity training Presentation Worksheet Video (Access Passcode: (Access Passcode: 0+N2r*.V) )
- March 22 Committee meetings Video
- March 24 DE&I Committee Summary
- April 1 Steering Committee Agenda Video
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- May 7 Special meeting of Events, Marketing/Communication, Tourism, Small Business Video (Access Passcode: (Access Passcode: wNMsrhA2) )
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