Posted On: 04-25-17

April 30 - Yelp Celebrates Kentucky Derby Excitement

MEDIA ALERT

Yelp celebrates Kentucky Derby excitement with special event series

Monday, April 24 — The race itself may only last two minutes, but Louisville more than makes up for that brevity with long-lasting revelry.
To showcase the local excitement, Yelp is putting its own spin on Derby with the third annual Yelp’s Countdown to Derby, featuring six events over the six days leading up to the big race.
This year’s Countdown includes events not found elsewhere in the city, ranging from free to cheap, for children and adults. Whether you’re in search of great eats, bourbon, food trucks, Derby de-stressing, morning inspiration from a “Food Network Star” finalist, a fun downtown art-filled social or a sneak peak at a brand new Louisville business with an edge, we’ve got Louisville covered.
More information is available at bit.ly/YelpDerbyCountdown17.
Who: These events are open to all. Some events are RSVP-only, and to RSVP, guests must have a Yelp profile — It’s free and super fast to set up! — with a real name and real photo. Sign up at yelp.com/signup.
When: Yelp’s Countdown to Derby starts Sunday, April 30, and runs through Friday, May 5.
The events include:
● Sunday, April 30:
Mint Julep 101 at Westport Whiskey & Wine, which will allow guests to learn how to make a proper mint julep from the brand behind the official drink of the Kentucky Derby: Old Forester. Chateau Bourbon B&B will provide Derby-themed treats.
● Monday, May 1:
Derby De-stress at Kroger’s Fest-a-Ville with the Kentucky Derby Festival — complete with yoga, puppies, adult coloring books and other stress-reducing activities.
● Tuesday, May 2 :
Lunchtime Food Truck Bourbon Challenge on South Fourth Street downtown, with each truck making an extra special dish using Maker’s Mark bourbon, which guests vote on. One truck will come away the winner!
● Wednesday, May 3:
Connecting Things with Chef Loreal Gavin at Mint Julep Tours, where we’ll hear from “The Butcher Babe” chef on her new cookbook, her stints on “Food Network Star” and “Cutthroat Kitchen” and her big plans for Louisville.
● Thursday, May 4:
Downtown Derby Get Down at KMAC Museum, meant to either extend the fun from Thurby at Churchill Downs or get your Derby celebrations started in a fantastic way, with drinks, food from local businesses, a DJ spinning tunes and beautiful art.
●Friday, May 5:
Derby Destruct at Flying Axes, allowing guests to be among the first to see what sticks at this great new axe-throwing business.
About Yelp
Yelp Inc. (NYSE: YELP) connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across 32 countries. By the end of Q4 2016, Yelpers had written roughly 121 million rich, local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists. About 24 million unique devices accessed Yelp via the Yelp app, roughly 65 million unique visitors visited Yelp via mobile web and 73 million unique visitors visited Yelp via desktop on a monthly average basis during the Q4 2016.
In Louisville, the thriving Yelp community took part in nearly 40 Yelp events celebrating local businesses last year. Follow Yelp Louisville on social media at @YelpLouisville on Twitter and Instagram and at www.facebook.com/YelpLouisville.
Logos associated with this promotion and photos from last year can be found here: bit.ly/YDCMedia. Photos should be credited to Yelp/Maggie Huber. Keep an eye out on social media for mentions of Yelp’s Countdown to Derby using the hashtag #YelpDerbyCountdown.
For more information, contact:
Emily Hagedorn
Yelp Louisville Community/Marketing Director
louisville@yelp.com
(502) 509-9656