We are happy to announce that Republic Bank has renewed its status as the Premier Title Sponsor of downtown’s 2014 First Friday Trolley Hop Program!

We are happy to announce that Republic Bank has been renewed its status as the Premier Title Sponsor of downtown’s 2014 First Friday Trolley Hop Program! Republic Bank’s sponsorship will help cover the cost of the free trolleys that take participants to various art galleries, restaurants, and shops along the Main and Market Street corridors and also support the marketing and promotion of the program. This generous sponsorship will develop new opportunities for the program that will continue to highlight downtown Louisville and promote its economic vitality.

Become a supporter of the 2014 Trolley Hop Program!

Support for the program goes to all operational fees and expenses for First Friday Trolley Hop nights, a signature event aimed at promoting downtown Louisville’s economic development, activity and local attractions. Supporters would also be featured in the Hop and Shop brochure, which provides a listing of venues and supporters currently on the Main/Market and 4th Street Trolley routes and also those open on the First Friday Trolley Hop nights, along with advertisements from various businesses and a map of the route.
2014 Republic Bank First Friday Trolley Hop Program Supporter: $125
A listing in the Hop and Shop brochure costs $100, which comes with the following benefits:

First Friday Trolley Hop supporter status
A listing in January-June and July-December Hop brochure (includes name, address, phone number, hours, 15-word description, website)
Discounted advertising rates for the Hop and Shop brochure
A hotlink listing to your company’s website in the FFTH monthly e-newsletter (The Downtown Louisville Facebook page also posts the e-newsletter and tweets it to over 1,400 followers)
Hotlink listing on the FFTH website
Promotion on our Facebook page (First Friday Trolley Hop) to offer specials or promote particular aspects of your business

2014 Hop and Shop Brochure
Distribution: 30,000 copies semi-annually to all downtown hotels, museums, attractions, galleries, the Louisville Visitor’s Center, the airport, program supporters and the trolleys.

Businesses can be listed in the Hop and Shop brochure for $125 and receive First Friday Trolley Hop supporter benefits including discounted ads.
All First Friday Trolley Hop supporters are listed in the Hop and Shop brochure.
Ads may be purchased without a listing at the standard rate.

Advertising Rates for Hop and Shop Brochure
Republic Bank FFTH Supporter Rate/Non-Supporter Rate:
¼ page ad (3.187” x 2”): $540 / $600
½ page ad (3.187” x 4.187”): $990 / $1,100
Full page ad (3.187” x 8.625”): $1,800 / $2,000
You may purchase a listing, an ad or both.
Download the membership form and become a member today!
NEW! We are now offering businesses and entities to host a featured event during the Trolley Hop! We will promote your event as a suggested highlight during that evening. The follow rates apply:
For-Profit Rate: $150
Non-Profit Rate: $100
Download the featured event form today for more information!

The new Winter/Spring 2014 Hop and Shop brochure is now available!

The new Winter/Spring Hop and Shop brochure is out now! This brochure also includes the new Fourth Street route which has expanded to Breckinridge Street and new listings! Pick it up at the Louisville Visitor’s Center, on all TARC ZeroBuses and at any of the locations listed in the brochure. Download a PDF of the brochure.

What is the Republic Bank First Friday Hop?

The Republic Bank First Friday Hop is an art show, tourist attraction, street party and celebration of downtown Louisville that brings new visitors and new life to the Main, Market and Fourth Street corridor. The Hop takes place on the first Friday of each month from 5-11pm, rain or shine. Most of the galleries close around 9pm but the restaurants, clubs, and shops stay open later. Ride the First Friday Hop in style by “hopping” on our brand new, eco-friendly, zero-carbon ZeroBuses.
The Republic Bank First Friday Hop is free and open to the public and the ZeroBuses can be boarded at any bus stop along the route on Market and Main Street, between Campbell and 10th Street or along Fourth Street between Main Street and Broadway. Click here to view a map of the bus route and parking options.
The Main/Market and Fourth Street ZeroBuses run 5-11 pm during the First Friday Hop, with stops departing and arriving every 15 minutes. ZeroBuses can be boarded at any bus stop along Main, Market and Fourth Street between 10th and Campbell or between Main Street and Broadway.

More about the Hop Program

The Hop Program is sponsored by Republic Bank and is supported by the Louisville Downtown Partnership, Kindred Healthcare, the Nulu Business Association, and the Main Street Association, all in partnership with TARC.
Subscribe to our e-newsletter to receive news about the Republic Bank First Friday Hop!
FREE parking is available at Slugger Field, Main Street at Jackson, and the 4th St. Live! garage after 6 pm. Free parking is also available on the street after 6 pm.
For updates about closures or stops, please contact TARC at (502) 585-1234. Please note that their information line is open until 8 pm.
If your business participates in the First Friday Hop and you want your information included in the next e-newsletter, email us at firstfriday@louisvilledowntown.org. You can also add your events to our comprehensive downtown calendar. If interested, contact Jeanne Hilt by email or call 502-583-1673 for access and instructions to upload events to the calendar.
Interested in becoming a member of the First Friday Hop program? Want to host a featured event during the First Friday Hop? Download our forms below.

Republic Bank First Friday Trolley Hop Sponsorship Info