“Old Fashioned Fortnight” a two week Social Media promotion in Downtown Louisville for the Official drink of Louisville.
Join us in promoting Louisville’s official drink the Old Fashioned for a fortnight! The event will commence on June 1st, the kick off to coincide with the Republic Bank First Friday Hop and celebrate through June 14th, on National Bourbon Day. As part of the celebration we invite local bars, restaurants and Downtown shops to show us their favorite “Old Fashioned” recipes by posting photos, videos and reviews of their favorite Bourbon district cocktails.
Old Fashioned Contest:
“Old Fashioned Fortnight” a two week #bourbonism event in Downtown Louisville for the Official drink of Louisville. Share your favorite old fashioned with the hashtag #bourbondistrict for a chance to win an old fashioned themed prize or gift featuring items from a few of our favorite Downtown Louisville #bourbondistrict distilleries; Evan Williams Bourbon Experience, Angels Envy, Kentucky Peerless, Michters Whiskey, Old Forester, Jim Beam Urban Stillhouse, and more!
Contest will run until June 14th and will be announced on #nationalbourbonday!
Details: For two weeks, a “fortnight” will be under way and Louisville will shine a spotlight on Louisville’s official cocktail, the Kentucky Bourbon Old Fashioned with bourbon-related events and promotions from June 1st until June 14th.
Get featured on our social media pages!
We will be stepping into bars and restaurants to capture and share (both live and produced) videos of Old Fashioned making at Downtown Louisville’s top bars, pubs and dives both leading up to and during the event as an opportunity to promote both local business and the Urban Bourbon trail in Downtown Louisville.
Article Text:
Join us for the an Old Fashioned Fortnight in Downtown Louisville! We will be celebrating the best places to taste your way along the Urban Bourbon trail in the Bourbon District right here in Downtown Louisville. The feature drink will be none other than the official drink of Louisville, Kentucky, the Old Fashioned, a drink as versatile and yet wholly traditional as the county seat itself. Named the official drink of Louisville in 2015, we kick off every June with a fortnight of bourbon heritage and happenings for the two weeks leading up to National Bourbon Day on the 14th.
What is an “Old Fashioned?”
Technically an Old Fashioned is any variation on the blend of a spirit, namely bourbon, sugar, water and bitters and optionally garnished with orange and/or a cherry but there are as many variations out there as there are barrels in Kentucky so the recipe can vary wildly and wonderfully.
